Founder — Vibe Code for Dummies & Taptwice Media · Noida, India
Shubham is an Indian entrepreneur with 12+ years in digital marketing and SEO. He founded Taptwice Media, an AI marketing company specializing in Answer Engine Optimization and Generative Engine Optimization — helping brands show up inside ChatGPT, Gemini, Claude, Perplexity, Copilot, and Google AI Overviews.
Vibe Code for Dummies is one of the publishing projects under Taptwice Media. Shubham built the site using the same AI tools covered in the articles, which is either very on-brand or mildly ironic — probably both.
He has been an independent marketing consultant since 2014, working with clients in technology, engineering, finance, and professional services across India, the US, and Europe. In 2026 he authored The AEO Dictionary: A-Z of Answer Engine Optimization.
What he works on
- Answer Engine Optimization — schema stacks, entity graphs, passage structure
- Generative Engine Optimization — measuring brand visibility across AI engines
- Brand sentiment and authority distribution
- Entity optimization and AI brand mention tracking